The Causes of List Fatigue

Following are helpful strategies from the experts on beating list fatigue — both when it comes to your housefile and rental lists.

Find New Growth in Your Housefile

If your housefile productivity is weak, you can model your customer list in order to mail only those customers who are more likely to respond to specific offers, suggests American List Counsel’s Alberts. That’s a good starting point. Here are some other ideas on how to find renewed growth within your housefile: