The Causes of List Fatigue

How you look at your merchandise statistics and then incorporate them into a workable mission is the key to future sales growth, asserts Howard. “Ask yourself, how large of a company do you want to be? What do you want to sell? You can’t sell pool cues and be a billion-dollar business. You need a long-range merchandising plan and to tie that to a logical audience, and [you need] list plans that make sense and are realistic.”