The Causes of List Fatigue

This is the kind of opportunity that’s definitely worth testing, he concludes.

Tip #8: Bring more and better merchandise into the book so it will appeal to a broader range of potential buyers. During his many years in the catalog industry, Howard has made the following two conclusions:

• The visionary cataloger who brings a great selection of new products to every edition never has problems finding new universes of names that work.