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• At pre-merge/purge levels, append demographic data to identify and mail only to a targeted universe (e.g., age, ethnicity, income).
Tip #7: Mail the “omits.”
At J. Schmid & Associates, Trollinger says he is starting to have some success “looking at certain non-traditional selects — not your obvious best selects.”
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- Companies:
- J. Schmid & Assoc.
Alicia Orr Suman
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