The Causes of List Fatigue
... and eight tips on how to beat it
Tip #6: Test all available selects. Alberts suggests tapping a range of selection strategies such as the following:
• Find better selectivity by looking at all the available opportunities to expand core files.
• Take better targeted selection in secondary markets.
• Use ZIP selects on marginal files.
• Select enhancements on secondary lists.
- Companies:
- J. Schmid & Assoc.
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