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Tip #4: Look at your gift recipients as another pool of potential names. But first, “Allow a 12-month lag,” Trollinger advises. “You don’t want the gift recipient to get the full catalog with the prices of what he/she just received as a gift. But you could send a secondary mailing or put an insert for a specific item in the gift package to test for interest.”
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Alicia Orr Suman
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