Catalog Doctor: A Pep Up Prescription

Lighting styles, camera angles and crops all follow trends. To see if your catalog’s photos may need an update, look at the photo lighting, backgrounds and angles used in other catalogs that appeal to your customers (such as those catalogers who continuously rent your list).

Certainly stick with what’s appropriate for your audience. For instance, some audiences are uncomfortable with cutting-edge looks and prefer being on the trailing edge of what’s fashionable. But within that appropriateness window, you’re generally better off looking more updated than less.