Catalog Doctor: A Pep Up Prescription
Eight recommendations to rejuvenate tired creative
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4. Are your photos out-of-date?
Just like design, photography follows trends and can be outdated. This can drag your catalog down (and response rates with it).
For example, in the ’80s, black Plexiglas surfaces were “in,” and looked very hip. By the ’90s, they’d gotten so overused that they looked dated and behind the times.
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Susan McIntyre
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