Catalog Doctor: A Pep Up Prescription

It’s a more interesting message, so more readers will slow down and keep reading. That’ll certainly help your declining response problem go away.

3. Are your covers too formulaic?
It’s handy to build catalog covers according to a formula. If you’ve been testing covers like you know you should, you know what elements work. Having a cover formula ensures that all the right elements are there, and that brand consistency is there, too.