Catalog Doctor: A Pep Up Prescription
Eight recommendations to rejuvenate tired creative
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You’re not a leader in your market? Then you may be trying too hard to look similar to the leader. While it’s fine to be “inspired” by your competitors, don’t flat-out copy them. The illusion that you can take market share away usually backfires because now your customers are confusing you with the leader and buying more often from the other guys.
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- McIntyre Direct
Susan McIntyre
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