Catalog Doctor: A Pep Up Prescription

6. Does your creative look too much like your competitors’?
If you’re a market leader, your competitors probably are copying you. So their catalogs may look too much like yours, confusing customers and making you seem less unique, less the leader. Like the aforementioned symptoms, you wind up with lower response. To stay on top, be innovative with your creative, always staying a step ahead of the pack.