Catalog Doctor: A Pep Up Prescription

Even white-haired ladies buying muumuus aren’t necessarily stuck in the past. You still need to keep your design and copy updated (in a user-friendly, audience-appropriate way).

How? Read the magazines your customers read and the other catalogs they buy from. Look at design techniques, colors, fonts and copy. Don’t have that info? Surveys are quick and easy — start one now.