Catalog Doctor: A Pep Up Prescription

5. Selling to seniors who are more comfortable with their past than their present?
Update your design anyway.

Many seniors don’t like cutting-edge, but that doesn’t mean you can succeed with 20-, 30- or 40-year-old design, copy and photo techniques. Seniors watch television, read magazines and are on the Web more than you may think. They’re exposed to contemporary design, color palettes, lighting techniques and copy.