Eight Money-saving Ideas for 2005

- Buying paper and providing it to your printer directly may offer cost savings. If so, this leaves you in a better position to negotiate harder with your printer.

- The weight and grade of paper you’re using could be adding significantly to your overall printer/paper bill without providing enough of a benefit. I’ve been involved in many paper tests in my career, and I’ve never seen more expensive paper win out in a head-to-head test. I’m sure it’s happened, but I’d bet that more times than not, you’re wasting money on paper. Unless you have a very high-end brand or need a great paper to show your product (e.g., if you sell artwork), you probably could go down in basis weight and grade and see very little to no decrease in response. If you haven’t tested this, do so. You may have left money on the table.