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2. Statistical significance of your results. Did you receive enough responses to statistically prove that a result isn’t an anomaly but rather is representative of a pattern? Catalogers usually prefer to see at least 50 responses (orders) for a given group to say those responses are statistically significant. By performing a matchback, you increase the likelihood that groups will reach that minimum 50 responses, thereby enabling you to conclude statistically significant response patterns for each group.
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- Companies:
- Marketry
- McIntyre Direct
Terrell Sellix
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