Eight Lessons You Can Learn From a Matchback

However, matchbacks have provided the proof that many catalogers needed to justify resource allocation to their marketing programs, as they show Web sales correspond directly to mailed catalogs. It’s accepted now that for companies that mail a printed catalog, typically 80 percent of their Web demand is generated by their catalog mailings. One has only to look at order curves on online channels to see that online order activity peaks around catalog in-home dates.