Eight Lessons You Can Learn From a Matchback
| Pre-matchback | Unknown Sales | Total Sales Allo- | |
| Sales | Matched Back to Code | cated to Source | |
| House list A | $4,000 | $1,400 | $5,400 |
| House list B | $2,271 | $455 | $2,726 |
| House list C | $1,906 | $1,100 | $3,006 |
| Unknowns | $3,755 | $800 | $800 |
| (31.4%) | (still unknown) | (6.7%) | |
| Total | $11,932 | $3,755 | $11,932 |
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Prior to the matchback, 31.4 percent of this merchant’s sales were from unknown sources. After the matchback, the proportion of unknown sales was reduced to 6.7 percent. This cataloger now can make informed decisions about where to allocate funds by looking at the detailed keycode results available.
- Companies:
- Marketry
- McIntyre Direct
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