Eight Lessons You Can Learn From a Matchback

That’s why the topic of matchbacks has been such a hot one in recent years. Simply stated, matchbacks have brought back your ability to connect marketing dollars with marketing results. Or in the case of larger companies with additional marketing channels (e.g., brick and mortar stores), sophisticated solutions have, for the first time, enabled the connection of non-direct revenue with direct-selling channels. This connection gives you the unprecedented ability to effectively allocate resources across channels.