Eight Lessons You Can Learn From a Matchback

6. How to create offers that pull responses. Matchbacks give you the raw data to accurately assess online order behavior based on target groups. These data can help you create catalog and online offers that target specific groups based on their buying behaviors. You’re able to look at key metrics such as: recency, frequency and monetary value per online buying group; how average order sizes differ across channels; and what customers are ordering from multiple channels.