What Sells Where?

The third type of best-seller, and the one often overlooked in routine sales analyses, is the product that brings in the greatest gross profit margin. You may only sell a few of these items, but they’re typically unique products that can’t easily be found at competitors’ Web sites or catalogs. Your merchants have taken a risk here and are testing new product ideas and price points in an effort to expand product offers and to capture a bigger portion of the customer’s pocketbook.