What Sells Where?

A product that generates your greatest total dollar sales is clearly a best-seller; your merchants have nailed the sweet spot in terms of price, quality and desirability with a great product that resonates with customers. It also could be a product that’s underpriced (relative to the competition) and/or representative of a product category that should be expanded. These products are perceived as “great deals” by customers and build brand loyalty for your company. They’re also terrific choices for catalog covers and feature status on Web sites.