What Sells Where?
Effective methodologies for choosing the right products for your catalog and Web site
* greatest total dollar sales;
* greatest total unit sales; and
* greatest total gross profit margin.
A solid merchandise analysis will rank product sales all three ways. Then winners will emerge in the area where the products overlap on two or more lists. The best timing for the analysis is when a catalog cycle is 90 percent complete, and at the end of each month for Web site sales. This foolproof methodology will quickly identify suitable products to feature in other sales venues.
- Companies:
- Garnet Hill
- Smithsonian Catalogue
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