What Sells Where?
Effective methodologies for choosing the right products for your catalog and Web site
Most Web sites feature the full assortment of products offered by a company, but exposure on a catalog page is a more deliberate decision. For Russ Gaitskill, president/CEO of the Garnet Hill home furnishings and apparel catalog, decisions for catalog products are based on potential, history and editorial agenda. Editorial agendas reflect the mission of your company and are set by management.
- Companies:
- Garnet Hill
- Smithsonian Catalogue
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