What Sells Where?
Effective methodologies for choosing the right products for your catalog and Web site
They can be structured to rank products by individual product category or to rank the entire product mix. They’re indispensable tools for anyone with merchandising responsibilities.
Shari Altman is president of Altman Dedicated Direct, a direct marketing consultancy specializing in acquisition, continuity, DRTV and loyalty marketing. Reach her at (336) 969-9538 or saltman@altmandedicateddirect.com. Susan Bates is senior merchandising consultant at Susan Bates Consulting and can be reached at sbates@altmandedicateddirect.com.
- Companies:
- Garnet Hill
- Smithsonian Catalogue
Related Content
Comments
