E-mail Applied: Effective E-mails That Sell

Here are some examples.

This Coldwater Creek e-mail (below) is a typical example of promotional e-mail. The offer dominates the e-mail; it includes branding and links to Coldwater’s most important shopping categories, so shoppers immediately can navigate to their area of interest.

This e-mail is all one image, but Coldwater didn’t use ALT tags. So, if there’s a display problem due to image blocking, recipients only will see the dreaded red X and an empty e-mail.