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Reggie Brady
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3. Mix it up.
You’ll probably run special offers, such as sales or free shipping. Use these offers strategically and sparingly. Special offers represent the perfect time to depart from your regular template and employ a “postcard” style format.
Of course, your subject line is your first line of defense, but your e-mail can use a different approach.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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