E-mail Applied: Effective E-mails That Sell

Directly above is a different implementation of Sephora’s distinctive look.

What you can’t see: Sephora wisely uses ALT tags to name each image. If recipients position their mouse over a product, the name of the product is displayed. Also, ALT tags may still be visible, even if there are display problems with pictures. Each product shot is linked directly to the appropriate page on the site.