E-mail Applied: Effective E-mails That Sell

Notice that there is a good amount of text in the e-mail. If readers experience image blocking, some of the product information still will be displayed.

The subhead for Sephora’s e-mail program is “Expert Tips and Tricks.” This is a smart move, because women generally want information on how to use make-up products. As long as Sephora delivers on this promise, its audience is likely to open its e-mails.