E-mail Applied: Effective E-mails That Sell

For example, Sephora’s e-mails (below) include a link to an HTML version in the event that images are blocked. And above the design area, it also suggests that recipients add its e-mail address to their address books.

Every e-mail has Sephora’s brand name in the upper-left corner followed by a major department listing that links to its most important site areas. Sephora uses a mix of hand-drawn images and product shots to create a distinctive look. It also uses variations of a multicolumn design.