E-mail Applied: Effective E-mails That Sell

2. Say it with style.

Most of your e-mails feature the product or group of products you decide to showcase. Create a template so your e-mails have a distinctive look and feel. It needs to be flexible enough to serve your needs. Develop variations such as:
• a one-product feature,
• a one-anchor product feature followed by additional merchandise, and
• a two-column design.