E-mail Applied: Effective E-mails That Sell

Inboxes are crowded. So, you guessed it, your subject line is your first line of defense. Your “From” line is the No. 1 factor that drives open rates, and your subject line is second in importance.

* Intriguing, Engaging Subject Lines

Here’s a look at subject lines that capture and stimulate interest. Sales, free shipping and coupons certainly do grab attention, but several of these examples simply were intriguing or engaging enough to open.