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Reggie Brady
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The free report is available on Silverpop’s Web site under Best Practices/Industry Studies (www.silverpop.com/practices/ studies/email_creative/index.html).
It’s worth your time to register for it, since you’ll come away with additional, actionable ideas you can include in your own programs.
Regina Brady is president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy in Norwalk, Conn. You can reach her at (203) 838-8138 or reginabrady@att.net.
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