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Reggie Brady
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I’ve only scratched the surface on ways to increase the effectiveness of your e-mail campaigns. E-mail service provider Silver-pop offers a whitepaper titled “Email Creative That Works.” In it, Silverpop collected and analyzed more than 600 e-mails from more than 400 companies, and reports on aggregate results for a variety of different creative approaches.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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