E-mail Applied: Effective E-mails That Sell

* Keep Images Visible

In the fine print in red below the body of the e-mail, Coldwater Creek includes a coupon code recipients can use during checkout on the site. Brooks Brothers has tested various iterations of sale e-mails.

Based on the e-mails I receive from the company (below), it appears to have settled on an HTML-lite version that includes its header with links to major departments. With image blocking, the e-mail’s content clearly is visible.