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Reggie Brady
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E-mail is an important part of any marketing program worth its salt. But most aren’t taking full advantage, by overlooking important advancements that can make a huge difference — not only to the program, but to your bottom line.
Here are some ideas to help you make the most of your e-mail program. It boils down to four simple rules.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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