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Phil Minix
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Also, when thinking about how often and when to contact customers, it’s important to remember you’re contacting people in groups of thousands of names. And since you’re only getting 1-percent to 5-percent response rates, 95 percent or more of the people contacted weren’t ready to buy, didn’t find anything they wanted at that time or didn’t even open your catalog.
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- J. Schmid & Assoc.
Phil Minix
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