Effective Customer-contact Strategies

If you belong to a co-op database, its reports can show you when customers are buying in major categories across the industry, which is helpful in determining your best times for prospecting, for additional contacts to customers and more.

We often find that the weeks right after the December holidays often are overlooked by many marketers. It’s easy to assume that most consumers are “shopped out” after the fourth-quarter holidays. But in direct mail, January is a very responsive month—usually the second or third most responsive of the year for many product categories.