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Phil Minix
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When to Contact
Knowing when to mail is a first cousin to knowing how often. With the correct testing, you may discover that the “how often” will change with the “when.” That is, you might decide to mail every four weeks in the latter part of the year, but only be able to justify mailing every 10 weeks in the middle of the year and every six weeks in the beginning of the year.
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Phil Minix
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