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Phil Minix
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But it’s not the only critical question. Discerning when and how best to contact them can help you devise an effective customer-contact strategy.
If you’ve never performed a contact strategy test or haven’t updated yours in several years, now is a good time to do so. The three questions to ask include: how often to contact customers and prospects; when to contact them; and how to contact.
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Phil Minix
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