Effective Customer-contact Strategies

• If you’re not already testing outbound e-mails to your customers, you should. Many catalogers are getting impressive results from these campaigns. Be sure that when you develop a strategy for an outbound campaign that you have something exciting to offer. Each e-mail campaign should have a reason, such as a sale, a new product, or an announcement of a catalog arrival. E-mail customers want to quickly know why you’re contacting them and what you want them to do. Be concise, and make a great offer.