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Phil Minix
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The direct mail package works well if you have a few signature products that lend themselves to a single or limited multi-presentation format. If your brand positioning is about assortment and choice, a direct mail package probably is not for you. The costs most likely will be comparable to your catalog, so testing will reveal if the results merit this method in your strategy. Sometimes just hitting your customers with something different will jar them into purchasing.
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Phil Minix
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