Effective Customer-contact Strategies

• Mini-catalogs (e.g., smaller trim or lower page count catalogs) also can be great for additional customer contacts. Like postcards, mail costs generally are less than a traditional catalog and if designed correctly, mini-catalogs can garner impressive dollar-per-catalog numbers. They also can work well as a Web or retail traffic-generator and may not cost that much more to mail than a postcard, although your creative production costs will be greater.