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Phil Minix
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Because 2002 may be a difficult year for many catalogers, I will focus my columns on proven business practices that currently are working for other catalogers. In this way, we can, as an industry, learn from and assist one another through these challenging times.
Determining how many times to contact your customers and prospects is one of the most common and important questions marketers ask.
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- Companies:
- J. Schmid & Assoc.
Phil Minix
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