Editor’s Take: Watch Your Back This Season

Others Step Up
Another computer retailer/online marketer, Circuit City, also is stepping up its fraud prevention efforts. In mid-September, it agreed to use TARGUSinfo’s on-demand verification to limit credit card fraud.

For many, the holiday season upon us is so much more crucial this year than perhaps any season in recent memory, what with the slumping economy and the financial crisis. Efforts like these can give marketers, who may be tapped out of ways to squeeze a single extra buck, one additional opportunity to improve their bottom lines. At the very least, it could stand to help you a whole lot better than free-shipping offers.