Editor’s Take: Watch Your Back This Season

Now Ethoca has brought its efforts to the U.S., and one of the first merchants it signed up was multichannel computer equipment marketer TigerDirect. As TigerDirect CEO Gilbert Fiorentino explained to me in September, the company takes 20,000 to 40,000 orders a day and has to ship same-day. “When you take that many orders,” he said, “getting them all through credit card approval quickly is quite a challenge.”