Editor’s Take: On the Great Postal Disaster of 2007

In the long run, however, the strong that survived grabbed hold of better and more efficient ways to sell by catalog and other channels, using variations of some of the tips listed above. And by the late ’90s, the industry was thriving again. (How much was business booming? Personally, I’ll never forget being part of the 266-page June 1998 issue of the old Catalog Age. The thing must’ve weighed 5 lbs., easily.)