Editor’s Take: ‘Oh, Like Buying Online? Sure!’

So nice, in fact, that I’m having a whole lot easier time explaining my work to people today.

“Catalog Success?”
“Yes, I’m the editor. We follow the catalog and e-commerce businesses.”
“Oh, like buying stuff online?”
“Yes, as well as over the phone and through the mail.”
“Oh sure, I get some catalogs in the mail.”
“Ahhhh … You’ve got it!”
“So what catalog do you work for?”
“Oy!”