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Even if a growing number of consumers buy online after a Web search, as opposed to seeking known catalog brands, the idea of catalog shopping isn’t so foreign to them. Catalogers were the trailblazers of e-commerce. And it’s become commonplace for retailers to steer shoppers to their Web sites when disappointed customers can’t find what they’re looking for.
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- Companies:
- Sears, Roebuck & Co.
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