Editor’s Take: New Look, Great New Stuff

In a recent meeting I attended, it was mentioned to me that the role of B-to-B magazine editors has changed, and that we’ve all become direct marketers just like you — well, not exactly like you, but close.

In today’s world, anybody can access just about any information (online, at least), any time. Our mantra at Catalog Success has never been to bring you news; it’s to be like your consultant in print. And what we publish has to grab your attention, and be relevant to you.