Editor’s Take: Improve Customers’ Experience

Blogs, reviews, correct search landing pages, Web 2.0 tools and better ways to salvage abandoned shopping carts are catching on among catalogers, but there’s more to do to show customers a better time.

Improving your Web sophistication doesn’t have to come at a steep price. And it may be your best way of wooing customers back out of the stores and to the direct channel once again.